CES 2019- Audi Demos In-Car VR Experience with Marvel ‘Avengers’ Game

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CES 2019- Audi Demos In-Car VR Experience with Marvel ‘Avengers’ Game

At CES 2019, German automaker Audi is showing off a brand-new VR system, designed to allow backseat passengers to watch movies, play video games and encounter interactive content using a virtual-reality headset. The interesting wrinkle: the VR content can respond to the motions of a vehicle in real time. 

Audi is demonstrating the system in Las Vegas this week with “Marvel’s Avengers: Rocket’s Rescue Run,” a prototype VR game designed by Disney Games and Interactive Experiences, employing an Oculus Rift VR headset outfitted in its Audio e-tron electric vehicles. 

In “Marvel’s Avengers: Rocket’s Rescue Run,” passenger players are flying through the asteroid field together with Rocket — along with the Audio, e-tron becomes the digital embodiment of the Guardians of the Galaxy ship. By way of example, if the driver chooses an ideal turn, the boat in the VR game also veers to the right around an opposing spaceship. If the Audi e-tron accelerates, the ship in the experience does exactly the exact same. 

“While this CES demo was designed only from the spirit of exploration and experimentation, we are constantly evaluating emerging technologies to enhance our stories and experiences,” Mike Goslin, VP of Disney Games and Interactive Experiences, ” said in a statement. 

The companies noted that they are longtime partners: Audi, whose parent company is Volkswagen, and Marvel Studios initially awakened with the visual appeal of the Audi R8 in 2008’s”Iron Man.” 

To launch the VR system commercially, Audi Electronics Venture co-founded a startup firm, Holoride, which intends to permit the virtual-reality entertainment platform — designed to utilize standard VR glasses for backseat passengers — into other carmakers and content developers within the next 3 years. Audi is turning off Holoride, where the automaker will keep a minority stake. 

Down the road, other traffic occasions could become part of the VR experience, according to Audi. By way of instance, stopping at traffic lights can introduce unexpected obstacles in a game or interrupt a learning program using a quiz. “Creative minds will use our platform to come up with fascinating worlds which turn the journey from A to B into a true experience,” said Nils Wollny, head of electronic business at Audi who’s been tapped as the future CEO of Holoride. 

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