Pepsi is set to launch its new effort’Har Ghoont Mein Swag’ this summer. Discussing this effort, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, stated,”Pepsi is a brand which has always resonated with the voice of the generation. PEPSI is acknowledging and celebrating a word that defines the millennials‘ . ‘Har Ghoont Mein Swag’ is about living in the moment, seizing interesting opportunities and doing it all with swag. The new campaign is a progressive approach to truly reflect the self-belief of today’s generation.”
Disha Patani and tiger Shroff are one of the dancers in B-Town. The two have collaborated for a song that was new and we’re certain that they will leave us all thrilled as usual. The tune will be used as a new anthem for a cola brand and is titled as Har Ghoont Mein Swag. Not only has rapper Badshah sung the tune, but he has written it also.
Raising the excitement further, a behind the scene video has surfaced on the internet. In the video, we can see Tiger busting a few moves and failing at it every time. Well, we will have to wait for the song to find out how flawlessly does Tiger get these motions. Baadshah also took to discuss a picture of the group. Check out the posts here:
There is not any garment as broadly adopted, loved and worn as’Jeans‘. What was once regarded as a classic symbol of the American West is a staple in everyone’s wardrobe. As workwear to get labourers of the Western states of America, jeans were first manufactured in the 19th century. With time they were embraced by people . Then they became a symbol of rebellion – the spirit captured by the likes of Marlon Brando in’The Wild One’ (1953), and James Dean in’Rebel Without a Cause’ (1955).
The song is made by Bhushan Kumar’s T-Series and launch today (April 7). Along with Hrithik Roshan in a film that is yet to be titled, Tiger will be seen Aside from that. He also has Baaghi 3 in the pipeline, the movie also comprises Shraddha Kapoor. As for Disha, she will be a part of Ali Abbas Zafar’s Bharat along with Salman Khan and Katrina Kaif. She will also be observed in Mohit Suri’s Malang along with Anil Kapoor, Aditya Roy Kapur and Kunal Kemmu. For Bollywood news, gossip and updates stay tuned to CineBlitz.
Now, what if a beverage brand portrays jeans or’casual wear’, as a symbol of rebellion for childhood in its marketing communication? Pepsi, the favorite beverage marketed by PepsiCo, has published an advertisement campaign through which it tries to convey the message that wearing jeans/casual wear at a college campus isn’t incorrect; rather, it is a symbol of style for millennials also that every college-goer has the right to dress like that.
A 360-degree marketing plan, which began with the launching of a TVC on February 22 will be rolled by pepsi. The TVC takes India’s youth is taking them on – together with swag.
The TVC sees a bunch of school students standing in front of the notice board in outrage, since the principal has set up a note announcing a dress code that is compulsory –‘NO JACKET, NO CAP, NO T-SHIRT, NO JEANS’. One pupil decides to take things into his own hands, takes a swig of his PEPSI, takes centerstage, and announces his support to the decision of the principal. As he takes off the cap following the directions on the board into the T — saying NO CAP, NO JACKET as he takes his coat off, NO T-SHIRT as he chooses off his T-Shirt. He is about to follow the support of NO JEANS when him stops pulls off the notice and storms away. The whole faculty cheers as the protagonist sees with a’Ghoont of SWAG’, taking a swig of his bottle of Pepsi.