“We keep working with many businesses to recognize and handle these challenges, and unlike a few other companies, Google Cloud has chosen to not provide general-purpose facial recognition APIs before working through significant engineering and coverage questions,” educated Walker. Microsoft President Brad Smith explained that given the potential for abuse of this fast advancing facial recognition technology, governments throughout the world need to start adopting laws to govern this technology in 2019.
“Like many technologies with multiple uses, facial recognition values careful attention to ensure its use is closely aligned with our values and principles and prevents misuse and harmful effects,” Kent Walker, Senior Vice President of Global Affairs at Google, said in a blog post on Friday.
“These principles guide our decisions on what types of qualities to build and research to pursue. As one instance, facial recognition technology has advantages in areas like new assistive technologies and resources to help find missing men, with much more promising applications on the horizon,” he added.
The organization, Smith said, would start embracing principles to control the issues surrounding recognition technology.
At a time when pressure is mounting on technology companies to use recognition technology with care to avoid its misuse, Google has said it will not offer you the technology for now. According to Walker, Google has long been dedicated to the responsible development of AI. “Unless we act, we risk waking up five years from now to find that facial recognition solutions have spread in a way that exacerbates social issues,” cautioned Smith in a blog post. Toeing Microsoft’s lineup which has asked governments throughout the world to regulate this particular technology, Google said recognition merits careful consideration. Microsoft is one of many companies playing a role in developing facial recognition technologies.